Consumer & Market Intelligence Manager Jobs in Nestle


    Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.

    Position Snapshot

    • Location, Dubai, UAE
    • Company: CPW
    • Strong FMCG background
    • 10 years + experience working in Consumer Insights

    Position Summary

    An excellent role has arisen in our team for a Consumer and Market Intelligence Manager. In this role you will lead the development of consumer, category and competitive insights to identify opportunities and develop strategies that will drive marketing efforts and new product innovation for the AMA region.

    You will support the AMA Region Marketing Team providing insights and recommendations that will facilitate decisions in the AMA markets. This will require thought leadership and strategic partnership with the marketing team, to translate business issues into consumer insights that will drive growth.

    A day in the life of…

    • Work closely with the Global CMI Managers and Associates to understand consumer targets and established brands, and to roll out global initiatives to the AMA markets. The CMI Manager will also interact with the other 3 CPW Region CMI Teams as part of their broader team.
    • Engage with consumers: play a leadership role in developing and utilizing tools, methods, practices for gaining consumer learning on in-market performance and execution, marketing strategies, communication, and NPD strategies and ideas.
    • Manage research vendors to conduct research and synthesizes learning into concise learning summaries and then presents results to team.
    • Build strong consumer empathy among all regional employees to enable faster decision making
    • Translate data, from all sources, into insights and recommendations – aggregate, filter, synthetize relevant consumer learning from multiple sources (market data, consumer and customer research, trends, social media listening insights, etc)
    • Collaborate and coordinate with the Global Intelligence team in the execution of advanced analytic projects to identify opportunities for growth and improved business execution across AMA markets.
    • Partner with Marketing and Innovation teams on opportunity identification and development of new ideas for product innovation or renovation, both at Regional and Global level

    What Will Make You Successful

    • Strong FMCG background working on the client side is highly desirable.
    • 10 years + experience working in Consumer Insights
    • Experience working with syndicated POS data analytics, advertising development and, ideally, some NPD exposure
    • Regional experience across the Middle East is essential, some exposure to the Asia market would be preferable
    • Credibility, gravitas, and the ability to influence stakeholder at all level will be key
    • Strong leadership skills


    Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit

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