Digital Marketing Lead

A growing healthcare consumer brand is on the lookout for a creative and results-driven Digital Marketing Lead to take full ownership of its online presence in Dubai. This role sits squarely at the intersection of strategy and execution — you’ll be the driving force behind digital campaigns, social media growth, SEO performance, and e-commerce expansion for trusted consumer healthcare products across the UAE. If you’re the kind of marketer who loves seeing numbers move and ideas come to life, this is your opportunity to make a tangible impact in a fast-growing organisation.

Al Inmaa Drug Store’s Consumer Division is scaling rapidly, and this hire is central to that growth. You won’t just manage campaigns — you’ll shape the brand’s digital identity, own performance outcomes, and influence how millions of UAE consumers discover and engage with healthcare products online. This is a senior individual contributor role with real visibility and room to grow into a leadership position as the team expands.

Key Responsibilities:

• Develop, own, and execute comprehensive digital marketing strategies that align with broader business goals and revenue targets.
• Manage and grow the brand’s presence across all major social media platforms, maintaining a consistent tone, visual identity, and engagement level.
• Conceptualise and produce high-quality digital content — including copy, visuals, and video concepts — tailored to different channels and audience segments.
• Plan, launch, and rigorously optimise paid advertising campaigns across Google, Meta, and other relevant platforms to maximise return on ad spend.
• Implement and continuously refine on-page and off-page SEO strategies to improve organic search visibility and drive qualified traffic.
• Lead e-commerce marketing initiatives, from product listings and promotional calendars to conversion rate optimisation and digital customer retention.
• Set up tracking frameworks, analyse campaign performance data, and present clear, actionable insights to internal stakeholders on a regular basis.
• Stay ahead of digital marketing trends, platform algorithm updates, and competitor activity to keep the brand relevant and competitive.

Requirements & Skills:

• Proven experience in a digital marketing role with hands-on campaign management across multiple channels.
• Strong working knowledge of SEO/SEM, Google Analytics, Meta Ads Manager, and email marketing tools.
• Demonstrated experience in content creation, social media strategy, and e-commerce marketing.
• Excellent analytical mindset — comfortable with data, dashboards, and performance reporting.
• Strong communication skills with the ability to brief designers and coordinate cross-functionally.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Experience in the healthcare or consumer goods sector is an advantage but not essential.

Employment Type: Full Time  |  Industry: Healthcare | Consumer Healthcare | Digital Marketing
Salary: AED 5,000 – 10,000/month (estimated)  |  Location: Dubai, UAE
Apply by sending your CV to: [email protected]