Confidential
Job Overview
A well-established personal care brand with a heritage in fragrances and toiletries is seeking a Brand Manager to lead its marketing direction across the Middle East. The role will suit a strategic FMCG marketer who can combine consumer understanding with strong execution across product development, communications, and brand growth. The manager will guide initiatives from early product concepts through launch and ongoing performance review, while ensuring that the brand presents a consistent identity across retail, digital, and other customer touchpoints. Qualified candidates currently based in India may apply if they are willing to relocate to Dubai.
Key Responsibilities
- Develop brand strategies and annual marketing plans that support commercial objectives and long-term positioning.
- Lead new product development from concept creation and fragrance selection through packaging development and production coordination.
- Plan and manage integrated campaigns across digital, traditional, and outdoor media.
- Conduct consumer research, assess market trends, and identify opportunities for product innovation and brand expansion.
- Prepare launch toolkits, product information, and marketing materials for use across relevant channels.
- Track brand performance, market share, and competitor activity, turning findings into clear recommendations.
- Maintain consistent brand presentation across online and offline customer interactions.
- Work with sales, e-commerce, and trade marketing teams on retail promotions and consumer activations.
Requirements and Qualifications
- MBA from a well-regarded management institute.
- Five to ten years of brand management experience in FMCG, preferably in personal care, beauty, fragrance, or toiletries.
- Demonstrated involvement in successful new product development projects.
- Understanding of consumer research methods and the Middle East media environment.
- Strong project management capability and experience managing initiatives with longer timelines.
- Excellent communication, presentation, and cross-functional working skills.
Skills
Applicants should bring sound brand strategy, product lifecycle management, consumer insight, campaign planning, media coordination, and analytical skills. The ability to balance creative ideas with commercial priorities is important.
Employment Details
Company: Confidential personal care brand
Location: Dubai, United Arab Emirates
Employment: Full-time
Salary: AED 18,000–19,000 per month
Relocation: Candidates in India willing to relocate may apply
To apply for this job email your details to khushbu@ssihire.com
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