SAFCO International
Job Overview
SAFCO International is recruiting a HORECA Sales Executive for its team in United Arab Emirates. This full-time role is in the FMCG / Foodservice / Sales sector and focuses on HORECA customer acquisition, account relationships, sales growth and foodservice business development.
SAFCO International is recruiting a HORECA Sales Executive to support its sales activity across the UAE. The role is suited to a professional who understands the hotels, restaurants, cafés and catering market and can develop business relationships with customers in these segments. The successful applicant will contribute to revenue growth and expansion of the company’s customer base.
Key Responsibilities
- Develop new sales opportunities among hotels, restaurants, cafés and catering businesses across the UAE.
- Build and maintain strong relationships with customers and relevant business partners.
- Identify potential accounts and help expand the company’s presence in the HORECA market.
- Support sales growth and revenue generation through focused business development activity.
- Coordinate with internal departments to provide a consistent customer experience and efficient service.
- Contribute to sales strategies and follow-up activities that support company targets.
Requirements and Qualifications
- Two to five years of UAE sales experience is required.
- Experience in HORECA, FMCG or Foodservice is preferred.
- Strong understanding of the UAE HORECA market.
- An established network of hotels, restaurants, cafés and catering companies is expected.
- Excellent communication, negotiation and relationship-management skills.
- The listing does not specify a formal education requirement.
Key Skills
- HORECA and Foodservice market knowledge
- Customer acquisition and account management
- Sales negotiation and relationship building
- FMCG sales and business development
Employment Details
Date Posted: 11 November 2026. Employment Type: Full Time. Location: United Arab Emirates. Industry: FMCG / Foodservice / Sales. Experience: 2–5 years of UAE sales experience, preferably in HORECA, FMCG or Foodservice. Qualification: Not specified. Salary: AED 5500-9000 per month (estimated).
To apply for this job email your details to careers@safcointl.com
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