Brand Manager

Sirocco, a dynamic consumer goods and hospitality brand based in Dubai, is seeking a commercially minded and creatively driven Brand Manager to join its Marketing team. This is a strategic and hands-on role that puts you at the center of brand planning, campaign execution, consumer activation, and cross-functional collaboration — ideal for a seasoned marketer ready to make a tangible impact on brand growth.

You will take the lead in crafting and executing annual brand plans, driving consumer engagement initiatives, overseeing agency relationships, and reporting on performance to senior leadership. Experience in FMCG, beverages, consumer goods, or hospitality industries is a strong advantage.

Key Responsibilities

• Develop and execute comprehensive annual brand plans aligned with business objectives and growth targets
• Plan and deliver impactful marketing campaigns across offline, digital, and experiential channels
• Lead consumer activation programs and drive engagement at retail and on-trade levels
• Champion new product launches from concept briefing through to in-market execution
• Track and analyze brand performance, market share trends, and campaign ROI — providing regular reporting to stakeholders
• Manage marketing budgets efficiently, ensuring optimal allocation across activities
• Coordinate and manage relationships with creative agencies, media partners, and suppliers
• Collaborate closely with Sales, Trade Marketing, and other internal functions to align brand and commercial priorities

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field
• 4–7 years of brand marketing experience, preferably in FMCG, beverages, consumer goods, or hospitality
• Strong grasp of brand management principles, campaign mechanics, and consumer behavior
• Commercially savvy with solid analytical skills and a results-oriented mindset
• Excellent stakeholder management, communication, and presentation abilities
• Creative thinker with a hands-on execution mindset and a passion for building memorable brands

Salary: AED 12,000–18,000/month (Estimated)