Sales Executive

Safco Fresh is looking for a results-driven Sales Executive to grow its footprint across the UAE’s fresh produce market. If you know your way around the HoReCa world — hotels, restaurants, and catering — and love the thrill of landing new accounts, this role is built for you.

You’ll own the customer relationship end to end: hunting new business, nurturing existing accounts, and making sure every client gets the right produce solutions on time. A strong existing network in the local HoReCa scene will give you a real head start.

What you’ll be doing:

• Developing new business opportunities within the Foodservice and HoReCa sector
• Managing and strengthening relationships with existing customers
• Hitting assigned sales targets and driving overall business growth
• Identifying customer needs and recommending the right fresh produce solutions
• Conducting regular client visits and maintaining a strong presence across the UAE market
• Preparing sales reports and tracking market trends to spot new opportunities

What you’ll bring:

• Proven sales experience in fruits, vegetables, or fresh produce
• Hands-on experience selling into HoReCa customers within the UAE
• Solid understanding of the local fresh produce market
• An established network among hotels, restaurants, catering companies, and other foodservice clients
• Strong communication, negotiation, and relationship-building skills
• A valid UAE driving license (mandatory)

A bachelor’s degree or diploma in Business Administration, Sales, Marketing, or a related field is preferred. This full-time role comes with a base salary plus incentives for candidates who can prove they know how to close.