Marketing Manager UAE

    Pizza Hut - Americana Restaurants

    Americana Group is one of the largest and most successful companies in the Middle East & North Africa (MENA), with capabilities spanning restaurant operations, manufacturing and distribution. Our much-loved brands are KFC, Pizza Hut, Hardee’s, Costa Coffee, Krispy Kreme and TGI Friday’s to name a few. Today Americana operates close to 2,000 restaurants, with over 35,000 employees, in 12 markets.

    The role:

    Excite and Delight consumers of all ages with brands that matter via:

    § Lead Brand Strategy Implementation

    § Implement Marketing Campaigns and key marketing programs

    § Manage Marketing at a country level

    § Optimize Marketing Budget and Maximize ROI

    § Develop actionable insights from Business, Market and Consumer Data

    § Manage Relations with internal and external stakeholders

    Key accountabilities:

    Lead Brand Strategy Implementation:

    § Lead implementation of Brand Positioning, driving brand equity, Brand Love and maximising profitability

    § Identify key growth pillars and develop annual marketing plans in-line with Annual operating plans

    Implement Marketing Campaigns and key marketing programs:

    § Implement Marketing initiatives in line with aligned annual market development plans

    § Develop Communication Plans, activations and Promotions and deploy / coordinate for flawless execution of the campaigns

    § Implement an effective media strategy and media plans maximizing ROI

    § Collaborate with Brand Marketing and operations teams ensuring all campaigns are aligned on time and properly executed

    § Ensure Brand assets are distinctive, up to date and contemporary

    § LTO calendar implementation, KV adaptation by market

    § Project management capability and NW planning and tracking for LTOs and innovations

    Manage Marketing at a country level:

    § S&OP brand leader: forecast accuracy, cannibalization and boost plans implementation

    § Assure pricing windows implementation and track government pricing dynamics

    § Assure playbook by market/by Retail Environment and Digital Environment are fully rolled-out across region

    § Local marketing budget control and management

    § Develop a complete LSM playbook considering heatmaps, local and actionable consumer insights, eg key dates/holidays, core consumer groups and core events, menu costing and profit reports by market

    § Assure new openings activation playbook implementation

    § Responsible for the successful rollout of the marketing\delivery campaigns locally

    § Own’s country P&L

    Optimize Marketing Budget and Maximize ROI:

    § Plan, Manage and Monitor marketing budget (with scarcity mind-set)

    § Timely budget commitments and approvals

    § Issues, problems and anomalies in budget figures are identified, referred and resolved

    Develop actionable insights from Business, Market and Consumer Data:

    § Track and analyse business and brand performance through internal sales, audit, consumer data against aligned goals

    § Recommend actions based on analysis/ Create contingency plans to ensure keeping business on track

    § Keep abreast of global and local market trends, competitor developments

    § Input Insights into brand and innovation plans

    § Competition tracking per market: LTOs, pricing, LFL sales, # openings

    § Social/CRM listening at market level

    § Sound the voice of consumer within the organization through reflecting understanding of consumer insights

    Manage Relations with internal and external stakeholders:

    § Establish goals, objectives and strategies for task/ project

    § Facilitate brainstorms

    § Improve information sharing

    § Develop business opportunities

    § Negotiate solutions

    § Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local customer needs.

    Experience:

    6+years’ successful experience in marketing management, with P&L responsibility (not agency background only) in a Blue-Chip company (ideally multiple industries and countries) working with a team

    Knowledge:

    § Data Interpretation

    § Marketing Tools and Techniques

    § Branding Knowledge

    § Product Development

    Digital framework

    Skills:

    Technical:

    § P&L Management (Financial Management); total system economics/ commercialisation to deliver Volume, Revenue, Profit and share growth

    § Develop sound insights leading to innovation (product and packaging)

    § Marketing planning and execution

    § Agency Leadership

    § Data/ Insights Analysis

    § Problem Solving

    § Project Management

    § Entrepreneurship

    § Influence

    Behavioral:

    § Customer Focus

    § Curious

    § Effective Communication

    § Positive Relationships

    § Sense of Urgency

    § Discipline

    § Accountability

    § Learning on the fly

    § Growth mind-set

    § Agility

    To apply for this job please visit www.linkedin.com.