ROLE DESCRIPTIONExpectation overview for Marketing Execution: Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns includingthe relevant use of account-based marketingdata-driven marketing, inside marketing, digital marketing, events, etc. Enable sales by providing highest impact of traditional, on-line, and social / community marketing activities.• Strategy Execution Understand how to translate business strategy and objectives into effective marketing execution tactics. Pursue the proper training to be responsible to ensure brand, quality, consistency, and compliance and promotethese aspects within all related demand generation activities.• Lead Management Understand the goals, objectives and processes involved in successful lead management. Facilitate collaboration with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future executionData Management Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including CRM, reports, dashboards and scorecards.• Market Research/Analysis In preparation for successful tactic execution, understand the market and target audience, how to segment and adapt messages, and to optimize campaign tactics.• Asset Management In line with defined programs and campaigns, manage the coordination, development, and dissemination of content such as videos, blogs, infographics, web sites, white papers, etc.., on time and on budget.• Agency Management Identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.• Field Enablement In consistent alignment with sales and business stakeholders, understand the role of stakeholder management in the development of effective marketing tactics and assets. Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.• Customer Service and Relationship Management In line with the marketing mission, maintain a high level of customer focus in order to create a valuable customer experience throughout the entirety of marketing lifecycle. This includes a good understanding on how to service inquiries, resolve problems, respond to direct customer requests (especially in local markets or for events), etc.• Channel & Ecosystem Understand the importance of different routes to market in order to leverage channels and ecosystem (GPO) to optimize impact and reach of respective marketing tactics. Consider how to expand the reach of campaigns as well as respective budget optimization through other avenuesExperience & Educational Requirements• Minimum 3-5 years of marketing experience, with minimum 1-2 years in marketing execution• Working in a multi-national company• Experience in sales• Experience in B2B marketing• Experience in high tech marketing• Project management (small to medium-scaled projects)• Working in a team environmentWHAT YOU GET FROM USSuccess is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you re searching for a company that s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now .
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