Head of International Marketing

    Sony Music Entertainment

    Sony Music Middle East is looking for a creative content marketer to lead the strategy for its iconic international artists This person will be responsible for maximising the revenue of SMEs international repertoire UK US Europe Africa Latin Classical in MENA use insight data and build on regional connections to develop opportunities for global artists and songs across various platforms The role will focus on nurturing a thriving fan community for international music artists connecting with new and existing fans to foster a sense of community and drive fan loyaltyWhat youll doDrive revenue and optimise marketing spendIncrease the regions market share in global consumption of international repertoireManage audience and consumption goals for international artists and songs in the regionMake strategic spend decisions based on audience insights and data from different platformsFan Engagement and Community Development Develop and implement strategies to grow and engage a vibrant fan community for international artistsApply best practices and latest trends in international marketing including but not limited to the use of digital assets AI gaming social and music platforms and traditional media to create meaningful fan experiences and drive consumptionEvents and Fan ExperiencesPlan and coordinate fancentric events both online and offline such as live streams virtual meetups fan contests and exclusive fan experiencesCollaborate with event organizers partners and stakeholders to execute successful fanfocused initiativesCollaborative PartnershipsBuild a creative network in the region with internal teams and external partners that can help deliver marketing campaigns for international repertoireTo network connect with and pitch creative and collaborative projects for international artists or songs eg collaborationremix opportunities with local artists touring concerts festival opportunities televised media opportunities eg award Shows sports opening ceremonies etcLead a dynamic culturally aware and forwardthinking team that experiments with new technologies and platforms and responds quickly to adapt to new trends and fan preferenceWho You AreKnowledgable on emerging trends in the music industry technology and fan engagementDemonstrable experience in leading developing and executing successful multicultural marketing campaigns at a regional scale in a creative industryAbility to deliver campaigns and experiences drive consumption and increase engagement through digital platformsAbility to build and grow a community of followers and monetise it through a variety of online and offline channelsWhat we give youYou join an inclusive collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity creativity and teamworkWe invest in your professional growth developmentAnnual leave medical leave annual home leave tickets for employee and spouse and medical insuranceEqual OpportunitiesAs an active part of a culturally and socially diverse society Sony Musics aim is that our workforce is diverse and inclusive Sony Music is an equal opportunity employer and supports workforce diversityWe employ retain promote and otherwise treat all employees and job applicants according to their merit qualifications competence and talent We apply this policy without regard to any individuals sex race religion origin age sexual orientation marital status medical condition or disabilityPrivacy PolicyPlease click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information

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