Senior Social Media & Content Specialist

Industry

Marketing / Digital Media / Hospitality / F&B / Retail

Employment Type

Full Time

Location

Dubai, United Arab Emirates

Salary

AED 5,000 – 10,000 (Estimated)

Company

Al Safadi

Qualification

• Bachelor’s Degree in Marketing, Communications, Digital Media, Journalism, or a related field preferred

Experience

• Minimum 5 years of experience in Social Media Management and Content Creation
• Experience within Hospitality, F&B, Lifestyle, or Retail industries preferred
• Proven track record in managing multi-platform social media campaigns and brand engagement

Job Description

Al Safadi is seeking a creative and highly motivated Senior Social Media & Content Specialist to join its growing team in Dubai. The ideal candidate will be passionate about digital storytelling, audience engagement, and developing impactful content across multiple social media platforms.

This role involves creating and executing innovative social media strategies that strengthen brand visibility, increase customer engagement, and support overall marketing objectives. The successful candidate will collaborate closely with internal teams to deliver consistent and high-quality content aligned with the company’s brand identity.

Key Responsibilities

• Develop and implement engaging social media strategies across multiple platforms
• Create high-quality content including captions, campaign concepts, and storytelling initiatives
• Manage content calendars and ensure timely and consistent publishing
• Monitor, analyze, and report on social media performance metrics
• Collaborate with marketing, design, and operations teams to execute campaigns
• Stay updated on industry trends, platform updates, and emerging content formats
• Support influencer collaborations, brand partnerships, and community engagement initiatives
• Enhance audience interaction and strengthen online brand presence
• Maintain brand consistency across all social media channels
• Identify opportunities to improve engagement, reach, and content performance

Requirements

• Minimum 5 years of experience in social media management and content creation
• Strong copywriting and content development skills in English
• Arabic language skills will be an advantage
• Experience managing Instagram, TikTok, Facebook, LinkedIn, and other social platforms
• Knowledge of social media analytics tools and reporting methodologies
• Experience in Hospitality, F&B, Lifestyle, or Retail sectors preferred
• Strong communication, creativity, and organizational abilities
• Ability to work effectively in a fast-paced and collaborative environment

Strong Knowledge Of

• Social Media Strategy Development
• Content Creation and Brand Storytelling
• Social Media Analytics and Performance Reporting
• Influencer Marketing and Brand Partnerships
• Community Engagement and Online Brand Management
• Digital Marketing Trends and Platform Algorithms
• Campaign Planning and Execution
• Content Calendar Management
• Audience Growth Strategies
• Social Media Advertising Best Practices

Benefits

• Competitive salary package
• Opportunity to work with a recognized hospitality and F&B brand
• Professional growth and career advancement opportunities
• Collaborative and creative work environment
• Exposure to innovative marketing campaigns and brand initiatives

How to Apply

Apply by sending your updated resume.