Marketing Manager

    Red Castle

    Job Summary

    Oversee, lead and acts as the main point of contact for all the DKNY Marketing activation on a regional level; that involves taking part in developing customer-specific marketing plans and activities, owning communications deployment and local augmentation and managing launch and re-launch plans. Ensure all marketing plans are within an agreed framework of processes that includes implementing annual activity plans in accordance with agreed Brand/ Host guidelines and budget.


    Strategic Communication

    • Developing, implementing and executing strategic marketing plans across GCC
    • Ensure to deliver marketing activities within established budget
    • Build strategic relationships and partner with key industry players, agencies and vendors
    • Develop and agree single “Brand Key Positioning” for the brand, review strategic work performed and develop advertising platform for DKNY including its presence on principals’ campaigns.

    Advertising, Artworks & Event Management

    • Deploying successful marketing campaigns and own their implementation from ideation to execution.
    • Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized across all regions.
    • Plan and implement the annual marketing and promotional plans as well as seasonal events calendars while aligning the same across all regions

    Customer And Market Research

    • Develop and implement highly innovative “Gifting” concept in stores
    • Study and make recommendations on new market entry, store lay-out for brands based on solid research analysis and priority categories.
    • Constantly monitor Media activities of competitors at local, regional and global levels.
    • Keep on track with all new Social Media developments and ensure all new technologies, applications and strategies are cascaded throughout the business.

    Reporting and Analytics

    • Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
    • Maintain up to date consumer, market and competitive insight to precisely target marketing initiatives.
    • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives for local and other operating regions
    • Measure and report performance of marketing campaigns, gain insight and assess against goals

    Required Skills/ Qualification

    • Degree or Education in Marketing Communications is a must
    • 3+ Experience in Retail Fashion
    • Expereince in Premium Fashion/ Luxury brands is a plus.
    • Strong communication skills, both verbal and written and ability to actively listen.
    • Fashion Savvy and is well updated with fashion trends.
    • Experience writing and proofreading promotional and/or marketing copy, such as flyers, brochures, social media posts.
    • Ability to work independently, as well as within a team.
    • Demonstrated ability to solve practical problems and make logical decisions.
    • Ability to work well under pressure and effectively handle multiple, concurrent demands.

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