Marketing Manager – Auto

    Al Ghurair Investment

    Oversee AG Auto marketing department ATL/BTL activities, including creative design, develop, implement and monitor effective marketing strategies that align with business goals through social & digital campaigns, classical advertising and creative projects. Also, promote the AG brand and business in-line with the AGI purpose and business objectives, shaping AG Auto strategic planning and allocating resources to different projects. Additionally, the role shall explore new technology, concepts for revenue growth through various channels.

    Responsibilities

    • Develop and implement a cohesive marketing plan to enhance or increase brand awareness, implement strategies for all marketing channels, including social, digital and other AGI channels
    • Prepare annual marketing budget for the company with detailed objectives and activation plan
    • Conduct market analysis to identify challenges and opportunities for growth
    • Inform clients and prospects of products and services through creative marketing strategies
    • Period tactical campaigns to support the business to achieve revenue and targets through both social media channels and other associations
    • Enrich the CX and customer Journey through AG Auto channels to position AG Auto as a preferred brand in the market by offering convenience, enriched communication and 5S throughout every transaction
    • Social and digital media content management for the AG Auto assets to ensure the message from the business reaches the TG and has the right engagement
    • Monitor the marketing activities and present reports to management regularly
    • Implementation of brand guidelines across all the customer touch points online and offline
    • New product launches and support sales in association with principals and stakeholders

    Qualifications

    • Master’s degree in Marketing or MBA
    • Proven track record as an Automotive Marketing Manager
    • Demonstrable experience designing and implementing successful marketing campaigns
    • Hands on experience using social media and willingness to learn new technologies
    • Strong leadership skills
    • Excellent communications skills
    • Strong analytical and project management skills
    • Strategic mindset, with ability to make difficult decisions
    • Vendor Management skills and strong negotiation skills

    To apply for this job please visit ae.linkedin.com.